SEO (short for Search Engine Optimization) is a technique used by businesses, startups, and website owners to rank their website at the top of search engines and other popular web portals. The owner of a search engine like Google would certainly want customers to find what they are looking for on Google’s own search results page, within the first three or four results that appear.
Let’s go back in time when Yahoo search engine used to be the preferred and most used search engine, until the time when Google made the market acquisition. Google had the brains and the resources to optimize their products, keep it simple. Yahoo had ads, emails, and various other platforms and corresponding options, while Google, on the other hand, has allocated the maximum space to the Google Search tab exclusively.
What is SEO?
SEO is short for search engine optimization. If you want your content to appear on YouTube, Facebook, and other top sites, you can try search engine optimization. Most content creators, whether it’s a website or a YouTube channel, prioritize meeting goals like an increase in audience population and ranking towards the top of that particular website where they appear. This requires them to use certain suitable keywords which makes them perfect for being targeted by the audience. However, it is not as simple as that, the procedure is quite complicated. SEO involves some basic tips to get your page ranked at the top of the Google Search web page.
Types of SEO?
SEO can be classified into two types: on-page optimization and off-page optimization. On Page Optimization means what content your website actually has. What do you get if you really look into it? Google is well equipped with their own crawlers that allow them to identify all of your social media handles and make you appear in search results based on the quality of your content. Google does not think for itself, but acts as a bot. Being a digital marketer, you need to be able to understand your needs very clearly. A very important aspect here is keyword research.
Choose keywords carefully
Let’s say you as a business are offering a digital marketing course, then you need to choose your keywords accordingly so that your web page or product appears on the search results web page when a consumer searches for the same thing. When you are creating a website or anything on social media, you need to make sure that you have enough visibility among your target audience, by using the right keywords.
When you search for anything on Google, Google ads will appear first, which are paid and have a certain forced presence because they may not have the content that actually has the content to be at the top. Beneath the ads come all the websites that are ranked on their merit, according to SEO.
Google does not strictly allow plagiarism as it will immediately detect if your content has been copied and pasted from any other website. If such a case arises, its authenticity as a site is over; you need to say goodbye to your chances of appearing on the first page of search results, and stop just being at the top. Keep the content original so that people get added value after reading it.