We’ve heard a lot about digital marketing these days and how you absolutely must have one for any business. Just as Internet users grow by the minute, new and traditional business owners and brand managers are now exploring online opportunities by running a digital marketing campaign. With this exploration of online opportunities, the basic question arises in the minds of business owners, brand managers and people who love them: What is digital marketing?
Here comes the tricky part: there are so many sets of information available online that it has become quite a challenge to sift through the good and accurate definitions, even more so to come up with a complete and substantial definition. In fact, when you type the phrase “Digital Marketing” into Google, you will see around 504,000,000 results. That would mean millions of different interpretations and definitions on the same topic.
A good number of blogs and websites would say that digital marketing or online marketing is a type of marketing and sales approach that involves the use of popular and authoritative channels and websites like Facebook, Twitter, LinkedIn, etc. in promoting a product or service; This approach increases the traffic and popularity of your website and ultimately your business. Therefore, online marketing, as others would say, is the type of marketing that enables a business to reach a mass audience in the shortest time possible using popular online platforms.
In addition to being featured on popular social media pages, others closely associate online marketing with a dominant online presence. A dominant online presence is generally determined by the website’s rank on the popular search engine results page (SERP), such an approach is known as search engine optimization.
On the other hand, other professionals focus on the “ends” or the result of the campaign when defining digital marketing. They say it is one of the most convenient ways to measure online sales and website visitor conversion. Due to the technology involved, business owners can easily measure how they score with their target consumers. A host of software and services (free or paid) are offered to accurately measure website visits, unique page visits, likes, shares, comments, tweets, and even sales. Thanks to the Internet, online business owners can now comfortably measure their reach in detail, to see if a campaign is working as planned.
While all the explanations mentioned above are correct, each one is just one aspect of a larger and more complete definition:
We define digital marketing as a branch of marketing that makes use of integrated digital technologies to spread targeted and measurable communication with the ultimate goal of acquiring and building relationships with new and existing customers.
If you carefully analyze the definition above, you will find that each word used is essential in determining the true essence of digital marketing. Through integrated digital technologies, companies can promote their campaigns and reach the masses with just a couple of clicks. The advancement of technology, the way people react to and use it at an incredibly fast rate, and the ability of a business to adapt and adapt to the way technology changes the marketing landscape connects the business with its consumers as Never before.
This type of marketing campaign needs to be integrated in such a way that multiple avenues are used harmoniously to work towards one goal: reaching and communicating with a “specific” online market. With the opportunity to interact and build a strong relationship with consumers as the most important benefit of running a digital marketing campaign, businesses can now interact and connect with consumers in real time.