People always ask me how syndicating press releases and bookmarking your blog on many of the social bookmarking sites can drive traffic to your site. The other day I sent out a press release to thousands of sources online for a client. As part of my regular routine, I posted the statement on your website. Not 20 minutes later they had a new comment on that press release:
“I found your site on Technorati and read some of your other posts. Keep up the good work. Just added your RSS feed to my Google Newsreader. I look forward to reading more from you.” So do these strategies work? I bet yes! Below are some link building strategies for you to use in your own business to help drive traffic to your site.
1. Social Bookmarking Sites
Branding on social media is the strategy used in the story above. It’s also often the fastest way to get content read. Use social bookmarking sites like Digg, Delicious, Reddit, and Technorati to bookmark your own blogs. Be sure to write an attention-grabbing headline and use appropriate keywords so that people searching for your particular topic and/or product can find you. As the story above shows, this is a simple way to build a loyal fan base.
2. Comment on other blogs in your industry
Find relevant successful blogs in your particular niche that you can comment on. If you find a blog that already has a loyal fan base, become a part of their community and you can tap into that fan base. Start leaving comments on blogs with a link to your website (or blog). Participating in these relevant blogs is a great way to get noticed. It can also lead to valuable links to your site. Like any other conversation, join in and share your opinion; however, be sure to present both yourself and your company in the best possible light by leaving relevant comments that actually help others in your niche.
3. Article Distribution Sites
Start writing relevant articles about your niche and get them syndicated. There are a ton of these article syndication sites, some of the ones we use and suggest are EzineArticles.com, articlemarketer.com, submityourarticle.com, and articlebase.com.
Each of these sites allows you to have a footer at the bottom of your article, so if someone reads your article and likes what they see, they can visit your site for more information.
Submitting your article to these types of sites does several things. One benefit is that it allows you to publish your information (via RSS feeds) to thousands of websites and you can have your content referenced in other publications and articles. Also, make sure to always include your web address in the byline because every time your article gets selected on a site, it provides a link back to your site, which drives highly targeted traffic to your website and also elevates your search engine ranking. . rankings through their highest number of back links.
Another simple tip: In your byline, give the reader a reason to visit your website. For example, “Want to find more inside secrets to successfully growing your business and increasing profits? Visit http://www.CelebritySites.com for your free copy of Top 10 Secrets to Making Ridiculous Income in 6 Months” . (Not to mention, if they go and sign up, they’re on their mailing list!)
Conclution:
Remember, if you don’t take the time to tell people about yourself and your business, no one will know what you’re missing!