Instagram has gained tremendous popularity in recent years. It is popular with people of all demographics and from all walks of life. In the case of Instagram, the number of followers you acquire is the most important thing.
Number of followers is equal to the success of Instagram
It’s important to note here that there’s a lot more to Instagram than just the number of followers you can acquire. However, your number of followers is one of the important measures (or metrics) of the social media tool. If you have a large following, other people will have the perception that you (and your business) are a success. That lends to your professional credibility and reliability.
A large number of followers also gives you confidence that your message is being received by other people online and allows you to increase your reach to a large number of good quality connections. It also goes a long way in strengthening your relationship with your target audience, which is essential to your success.
- Proper use of hashtags: When it comes to increasing exposure and visibility, hashtags are a great way to go. However, it is very important that you do not get carried away when it comes to using hashtags. The reason you don’t want to go overboard with hashtags is that your target audience won’t appreciate it and may not stick with you as a result. There are some guidelines you should follow when using hashtags to get the best possible results from your target audience members.
- Use very specific hashtags
- Customize the hashtag for the particular social media channel you are using
- Make sure your hashtags are strong but not promotional
- Make your hashtags clear and concise
- Don’t use too many hashtags.
- Create an event: Hosting an event where you bring together influencers, brand ambassadors, loyal followers, etc. is a great way to increase your Instagram following. The results of such an event can be multifaceted, such as acquiring a larger following, creating greater brand awareness, and increasing engagement with members of your target audience.
- Run and appropriate contest: People love contests, especially if they win a prize that they think was worth entering. A contest can generate a lot of excitement about your business, get people excited to participate, and build strong, lasting relationships. It is important that you provide worthwhile incentives. Some of the ways you can get people involved in your contest is to get them to “like” the contest, get them to comment on your contest (people love to express their opinions and feel like their opinions are important to you) , and other creative ways to engage people.
- Engage loyal followers: Another really good way to gain followers on Instagram is to engage your loyal followers. Let them help you organize your event or contest. Give them a voice and make them feel that you really value their participation. There are many benefits to doing this, such as giving your brand an emotional/human feel, making your reach wider, increasing your reputation, increasing your traffic, and making more people aware of your brand.
- Connect with an online social community: Having a sense of belonging to a community is critical to your growing success as a businessperson. Not only is it important to be part of a social community, but it’s also essential that you interact with members of that community (or communities). You will want to interact in the following ways:
- Share your story: Everyone has a story (probably more than one). Share yours because it will resonate with the other members of your social community. If people can relate to what you are sharing, you will be successful in building relationships with them. That is critical to your success.
- Make sure others want to share your content: It’s one thing to write high-quality content, but it’s another thing to make people want to share the content you’ve shared with them. If your content is shared, you will be able to attract a larger number of people and therefore increase your Instagram followers.
- Clearly understand the reasons behind your social community: It is extremely important that you have a clear understanding of why you needed to build your social community. There are so many reasons, but each one is important and each one should be in your head at all times.
- Post content in a way that makes sense: From the beginning, you’ve had a marketing strategy that makes sense for your business. It’s part of your business plan, and you need to follow that roadmap so that you can reach the milestones you’ve set out to achieve. What was important in the beginning is still just as important to your business.
- Get involved with other people on Instagram: It is not enough to have established an Instagram account. You need to interact with people. That means you have to “like” the photos that other people post and leave comments. Join the discussion. It is critical to your success.
- Ask questions: Just like on other social media channels, you need to ask questions on Instagram. Ask stimulating questions that make people want to participate and start interacting. This is exactly how relationships are formed.
Conclusion
Instagram is one of several effective social media tools that you should consider leveraging for your business. With Instagram, it’s all about the number of followers you can acquire. The fact is that without a large following, you and your business will go dark. You need to gain a foothold with the tool and become popular to make your business more successful. It is important to understand what needs to be done so that you can take your business to the next level.