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Business owners who are serious about online reputation management have long wondered how to weed out negative reviews online. It’s no wonder they’re concerned about this, as customers more often turn to online reviews to determine whether or not to make a purchase. In fact, research has shown that most consumers assign the same level of credibility to an online review as to a recommendation from a friend. At its core, online reviews are the new word-of-mouth marketing. This article will look at several effective public relations strategies that a business owner can also use to remove negative reviews from the internet.

reach the source

In this case, “the source” can refer to the review site that hosts the negative review or also to the individual reviewer who posted it. If a business owner can show that a negative review should not have been left, the owners of the review site will usually remove it. Examples of this include when a reviewer posted their review in the wrong location, or when a professional contractor can prove that the reviewer’s name does not appear on a list of their past clients. Regardless of the situation, the business owner will need to collect a lot of evidence before presenting their case. Alternatively, the business owner can contact the reviewer directly to try to get the review removed. In most cases, customers will post something unfavorable about a company in a moment of frustration and will be willing to remove it if they feel the company has made an effort to correct the problem.

Remove it with positive content

If attempts to remove negative reviews are unsuccessful, another way to try is to suppress them with positive content. A business with 1 negative review out of 5 will score worse than one with 1 negative review out of 20. Reaching current and recent customers to write positive reviews will help improve the reputation of the business. If a business isn’t sure how to do this, they should consider hiring an online reputation management company. Many online reputation management companies will be able to share strategies they have used for past clients to increase the percentage of clients a business gets to review you. Also, these companies often employ people who have experience creating search engine optimized content that can be used to remove negative reviews from the first page of Google. Leveraging the expertise these organizations have to offer will ultimately save business owners time and money as they try to figure out what they are doing.

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