The world is like a vast meadow and we digital geeks are different kinds of shepherds. Some pastors appreciate the pop-ups along the way, while others ignore them.
Oh! We are shepherds, right? (Funny is…!)
Don’t jump to a conclusion… Just keep scrolling to extract the core notion!
So… now, can we relate the above expression to the current online marketing industry?
OUI well south!
The digital sphere also incorporates different techniques. Among which, some would like to click on digital “pop-ups”, while others get annoyed and just close them. However, in some cases, these interstitial ads generate more leads for a specific website. And, without an iota of doubt, Google loves them too. So, simply add the popups to your website and take another step towards the point of success.
Wait a bit!
Is your website rank shaking? Are you losing your potential customers after applying an interstitial?
If so, then stop your steps right now…
Find here 7 great tips that won’t hurt your SEO even after adding popups to your site.
1. Drop “Input” popups
Perhaps most disturbing is the interstitial that has appeared when visitors land on a specific website. They often jump to the website as soon as a popup appears. You will unintentionally interrupt the flow of browsing the online matter. Therefore, switch to exit popups instead of the ones that appear at input time.
2. Detect the differences between spam and relevant interstitials
Google Mobile Interstitial Penalty attacks intrusive interstitial ads on the first shot. According to the rule of thumb, if your interstitial ads are spammy, detract from the user experience, or undervalue your mobile page, then Google will definitely strike back on that website. So, be 100% sure, and then add non-spam material to your site.
3. Turn to timed popups
As we have already discussed to remove input popups. Just one more crucial thing is to set a specific time with the interstitial. Do not attach the “manual close” option to it. Instead select the time limit from 3 to 5 seconds and let it close without user intervention after that limit.
4. Keep your eagle eyes on the “gray area” interstitials
Some popups, such as “language selection”, are also interstitial. And they can have a negative impact on a website, according to Google’s guidelines. So make sure you are safe instead of apologizing later. Some more examples are: sticky sidebars, live chat boxes, share buttons, and coupon popups. So just be careful!
5. Hooray! Be liberal when using interstitial ads on desktop
Some websites make a smart move and discover a great solution to interstitial penalty. Pop-ups take over on mobile devices and evolve on desktops. Also, find a number of popup plugins that reveal the interstitial ads on the specific platforms. Even one website platform, Wix, wraps this obtrusive stuff across all mobile devices.
6. Incorporate Neil Patel’s “Hello Bar”
It’s a little Neil Patel tool. Hello Bar is a bar that stays at the top or bottom of the screen, keeping important site content intact. It will not hide the relevant subject on the website. Therefore, Google is happy with this tool. Just be sure to add for a limited time, not scrolling to the end.
7. Use authorized but intrusive interstitial ads with caution
Some of the interstitial ads get in the way, but Google doesn’t restrict them. These are the page-to-page interstitials and the output interstitials. For the latter, insert a tag with no index into your code and you won’t step into the wrong zone. To date, these are not penalized by Google. But, no one knows what a new update will bring. So make the UX good without violating Google algorithms and be safe.
These 7 influential weapons will allow you to use popups or interstitials on your website without hurting SEO. Use these tools and magnetize customers through these amazing things.