As you already know, blog writing is an important part of any online marketing effort. Therefore, it is imperative to improve the type of content posted on your blog. Here are some ways that can help you make better blog posts.
creating consistency
As with any content marketing, consistency is important if you want your blog to be more discoverable. Producing consistent blog content also helps build your reputation as a trusted source of information.
A good way to create consistency in your blog posts is to create a style guide for them.
An editorial style guide is an excellent problem solver in the newsroom. With a style guide, there’s no need to wonder what’s the right way or how things were done last time. A style guide knows this. A style guide reminds. A style guide lays out the rules to follow so everyone is on the same page.
Creating a style guide is a relatively simple process. If you are well acquainted with your audience, you will have a good idea of the type of content they respond to best. From there, it will be easy to pick particular writing style options common to this content and compile them into a comprehensive writing guide.
Have an extensive editing process.
Keep in mind that even if you have a defined blog writing style, your output still has room for improvement. Therefore, it would be good practice for all of your content to go through an extensive editing process before being published online. Here, editing is not limited to correcting spelling and grammatical errors, but can go as far as rewriting entire parts of the content to better convey the intended message of the particular piece.
In most cases, you can do the editing yourself. However, there are advantages to letting someone else handle the work for you. On the one hand, they will be able to detect errors that you overlook. Freelance editors are also free from the bias you yourself may have towards their work and will be able to provide you with better alternatives to improve the content. Stay away from automated grammar checkers, as while they speed things up, they don’t deliver as good a result compared to human editors.
get feedback
The easiest way to get feedback from your readers is through the comment box on posts. Read all this and you will find many useful suggestions for improvement. Interact with them to learn more about their content.
Writer Michael Hyatt also points out that it’s a good idea to encourage your readers to actively examine your work. Ask your readers to say which parts of your posts are confusing, uninteresting, or downright problematic. Use these comments to improve your blog writing on the particular topics they mentioned.
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