An Introduction to Streaming Video for Expert Consultants
Recent developments in e-commerce and online video streaming allow experts to reach consumers directly. Therapists can consult with their clients from abroad. Personal trainers can keep their clients on track while on vacation. English teachers can reach students in Ecuador and Spanish teachers can stream videos with students in Manhattan! There is an opportunity to expand your business with streaming video platforms, and this article will help you consider the technicalities of building a streaming community for your expert advice.
Below is some helpful information on using this new technology to build your business and grow your following.
What do I need to start live streaming video to grow my business?
1. A computer equipped with a camera or a camera capable of live streaming
2. A quiet and well-lit space from which to broadcast live
Live video streaming leads to the expansion of social media
When you start broadcasting, live, online, you’ll likely expect your Twitter followers to increase and your Facebook followers to increase!
Some helpful preparation techniques before you start your live stream.
The PORCH method
People Who is your audience? After your first few live broadcasts, you’ll have an idea of your demographics.
Organize How can you best organize your live streaming feed to follow the demographics you’ve identified? How is your attention span? Younger fans will likely be interested in shorter broadcasts, or may want to go back and forth for an hour or two of live streaming.
Respect While broadcasting live, you need to be considerate of what your audience wants to see and discuss. There’s no better way to get a sense of what your fans want than through streaming. You’ll be able to see immediate feedback from your customers when they want to stay on a topic or need more live advice regarding a particular area you’re chatting about.
Contact Take the time to look up the contact information of the people who attend your live stream on your streaming video channel. Follow them on Twitter. Add them to your email list. Let them know the next time you plan to broadcast live video.
Hospitality What are you going to do so that your viewers don’t feel like fans, but like friends? Your fans and customers, after all, welcome you live to their homes! Never underestimate the value of humor in being hospitable in the virtual world.
Never underestimate the performance of speaking during your stream before you start live streaming video for your fans! A few solid rehearsals and some brainstorming sessions will lead to a successful live stream for your brand.