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Pinterest is built for product promotion, especially if your product is a physical product. However, it can also work for digital products. You just need to find a way to be super visual about your digital products and how they help your audience.

Build your audience

If you want to sell on Pinterest, the best way to do it is to build your audience. Try to post valuable content for your audience on a consistent basis. Encourage them to follow you, participate, share and save your content.

Keep track of the calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide for when to promote something. For example, if your product isn’t really a giveaway, you might want to promote it just before or after a gift-giving party rather than during it.

Create a theme

Another way to develop attractive boards is to consider creating a theme for each promotion you run. For example, if you sell self-help digital titles, you might promote one on love before Thanksgiving and one on organizing before spring cleaning. Themes help a lot with content creation. Work about 90 days ahead according to the calendar and you will see real progress.

Remind people what is popular

If you already have some of the best sellers, create a bulletin board about the best sellers you offer. This is a great way to ask shoppers to share things about their purchase for a collaborative board.

Create shop and look pins

When you have a business account, you have many opportunities to create easier ways for your audience to shop. This feature puts a red dot on items in your images that are available for purchase, and visitors can click and purchase from there.

Add rich pins

Additionally, Pinterest offers rich pins for business accounts. These pins give you a way to display additional information to your viewer about the topic. You can use one of four types of rich pins including app, product, recipe, and article.

Promote your Pins

You can also promote your pins, and this is a great thing if you are new. It’s a good way to build your audience and get more views. It is also not very expensive. It’s about the same price as Facebook Ads, which is also a pretty good deal.

Hire influencers

Another way to ensure your products are seen and bought is to work with influencers. Remember, a good influencer does not have to have a large audience. They just need a small audience of dedicated fans to be successful.

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