If your website has poor online content, it has little or no value to your audience. Online content can be read, viewed, listened to and shared. It can be a written article (like the one you’re reading right now), a blog post, a report, an e-book, an online tutorial, a video, or an audio file.
But one of the most challenging tasks most website owners face is writing or producing online content that their audience finds useful and engaging. Here are 5 tips to help you create online content that your audience will love.
1. Understand the difference between offline and online
Content published in the offline world, such as in newspapers and magazines, is different from content published on most websites. Newspaper and magazine content often attracts a wide audience. Whereas the content on your website will be quite specific to your audience. You still need good grammar and spelling in your content online, but many other traditional rules of writing are broken online.
2. Small paragraphs
When people read online, they want short paragraphs of text that can be quickly scanned. Your website visitors don’t want to be overwhelmed with large blocks of text. Short paragraphs of text make it easy for the reader to focus on what you have written and jump from one section to another.
3. Bullets and subtitles
When you use bullets and subheadings, you also make your content easy to read on a screen. Subheadings give your reader a basic idea of what the content is about, which can help keep people’s attention longer. Bullet points are short and concise, providing important information in a simple style.
4. Use images and photos
People expect images to be included in online content. They make your website look better, articles are easier to scan, and they improve your brand. Personal photography is great for a personal blog, and you can also find many free photos, images, and photography on many stock photography websites.
Web content can be more conversational. Keep your writing tone light, casual, and interesting if you’re writing informal content. Of course, if you’re writing for a technical website, you’ll need to use the right descriptions and the right language structure. Having said that, in many cases, a casual tone shows your individuality and is a great way to connect with your online audience.