Life on the move is a reality today, thanks to countless mobile devices that facilitate our daily activities. Whether you use a handheld device for business or personal purposes, you are probably aware of those mobile ads. Depending on your provider, they can be a subtle invitation to text a certain number and participate in trivia to win money prizes, or an SMS announcing new applications that you can download for free … although the cost of texting. And all this hype is the result of the wireless marketing strategy that delivers ads. Mobile monopoly advertising is not limited to mobile phones and handheld devices, although it is aimed at potential consumers who own one.
Therefore, you can see text advertisements on television and print media, broadcast over radio waves, on almost any website you visit, and even in your inbox alongside your regular emails. The mobile monopoly seems to be everywhere and people naturally accept text advertising, similar to old television advertising, which they even enjoyed as the older people remember it. Text ads deliver a short message followed by a call to action – it’s that easy!
Therefore, even if the ad is broadcast on television, the advertising cost is affordable and mobile affiliates can run ad units with more than two bids in a row. Technically speaking, this method increases the chances of capturing the audience’s attention after repeatedly listening to short and contagious spots, as short as the Short Message Service (SMS) used to sell this content.
Even though the text ads say you can get free content just by texting, this is a monopoly mobile alternative for selling content. There are three main types of mobile ad campaigns. One of them consists of selling digital or intangible content such as photos, ringtones, wallpapers, giveaway opportunities, information or buying tangible items via SMS.
The second is aimed at delivering free content, the real cost of which is the price paid for sending a request by SMS. And the third is advertising intended to promote actual free services offered by financial, federal or commercial services as a convenient alternative for consumers on the go.
Regardless of the type of advertising behind texting, text message marketing has outpaced the impact that phone marketing had in the 1990s with its long-running infomercials. Modern times, modern forms and it is unmistakable that advertising today moves in the short way.