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While e-commerce sales are generated in the billions worldwide, it is giving a strong push to retailers and startups to sell their stuff online with an impressive store. However, developing your store with any platform is the biggest mistake you can make. There are many platforms like WooCommerce, Shopify, Magento or BigCommerce. So if you are one of them and willing to start your online business by putting all your money, then decide the platform very carefully first.

Magento is currently the most promising platform for startups and there are various reasons behind that. Not only is it affordable and easy to use, but it is also enriched with many powerful features that can help your business maximize sales in every way. Read to know how Magento can empower your startup business with great opportunities.

Open source and flexible

Available in two versions namely Magento Community and Magento Enterprise, the platform is completely free for you. Depending on your business requirements, you can choose any of the versions and then rest on Magento developers. You need a team of expert developers who can adapt the platform and adapt the code to build your store the way you want.

Cost effective development process

Without huge expenses on purchasing licenses, you can easily have a user-friendly Magento store at the most reasonable rate. You only have to pay for the development of the store and its integration with other technologies to the team of experts.

Makes Online Presence Powerful

Creating an online store will not make any sense if it is not visible enough in search results. Your store will have a greater reach in the market when it is optimized for search engines and ranks higher. Magento also takes care of the SEO aspect. It has an advanced set of tools and extensions for SEO that help make the store’s URL, content, title, descriptions, meta tags, and everything else search engine friendly.

Easy third-party integration

Third party integration has never been easier than with the Magento platform. From integrating the store with Google Analytics to analyze website traffic to payment gateways like PayPal, Amazon Pay, or Google Pay, developers can do it all with Magento.

The most advanced security

Any website created with Magento is perhaps the most secure. It releases security patches from time to time that improve the level of protection of e-commerce solutions. Apart from that, Magento provides users with the best authorization practices such as CAPTCHA-equipped logins, MYSQL injection prevention, encrypted connections, use of SFTP (Secure File Transfer Protocol), etc. In short, Magento will make your site fully PCI compliant, ensuring that your customer data is stored securely.

Large library of resources.

Magento works with a rich library of extensions that help developers to customize the store by adding various functionality to the store. It is the best benefit you can get from using Magento as you can enhance your store in the future by integrating features like social login, cart recovery mail, coupon and slider, banner slider and many more.

These reasons explain why your eCommerce startup can achieve great results with Magento. In addition to making your eCommerce store diverse, secure, and user-friendly, it also increases the SEO of the site. Being a startup, your website will get proper search engine visibility before you start marketing efforts. And above all, Magento is profitable and therefore also suitable for your pocket.

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