Do you suffer from post viral envy? You know what I mean, it’s that nagging feeling that everyone else’s Facebook posts get shared but yours doesn’t. And frankly, getting people to share your posts is not an easy thing to do. And to make matters worse, Facebook has continued to decline in the organic reach of most posts…particularly those on business fan pages. Even getting people to see your posts in the first place can be a challenge.
But if you want, it is possible for people to not only see your posts, but also share them. Now, I can’t promise that fixing the following five common problems will make every post go viral, but they will surely help you get more love from people on Facebook.
1. Your posts lack emotion
Your posts probably just lack emotion. And emotion is what gets people hooked on social media, it engages people through visual drama, humor, and sometimes even anger or frustration.
Here’s what to do about it:
Be more personal with your posts. Share stories that you wouldn’t expect. Tell people what goes on behind the scenes in your business or in your life. Maybe even some photos of you doing silly things. These types of posts will help you be more real to your followers and will go a long way in helping them connect with your business.
Remember, people do business with people…not companies.
2. Your posts cannot be shared
Boring content alert! An interesting fact, it does not make post shareable. Nor is it what you ate for breakfast, which movie theater you just walked into, or some touching remark you’ve made (text only). These kinds of posts get ignored or just put people to sleep. If you don’t share things on Facebook, keep posting these kinds of things. Otherwise, get more creative.
Here’s what to do about it:
Discover what is viral and emulate it or share that content with your followers. Two great tools for this are Post Planner and BuzzSumo.
3. Your time is off
Quick… what is the best time to post on your Facebook fan page? You do not know?
So that means you’re not tracking your results.
Here’s what to do about it:
Use your Fan Page Insights to monitor when your followers are on Facebook and view analytics on your Page posts. And don’t be afraid to try new things. You may discover something unexpected.
4. You are not sharing your own stuff
If you don’t share, how can you expect anyone else to? It’s probably not a fair question. But the fact is that viral posts are often the result of a snowball effect, and you can start pushing that snowball yourself. If you’re not interested in paying for ads on Facebook (and you should seriously consider doing some ads), the best thing to do is share your fan page content yourself.
Here’s what to do about it:
Be sure to share things on your personal social media accounts from your fan page that you want others to see. Please do not restrict this to just sharing within Facebook. You can extend these shares to other social channels like Twitter, LinkedIn, and more. And, if you have employees or other partners who can help get that snowball rolling using their personal accounts, so much the better.
5. People don’t care about the topics of your posts.
It is very likely that your fans are simply not interested in the things you post. Viral content does not usually come from business or industry related things.
Here’s what to do about it:
It’s okay to post “off-topic” if it’s relevant enough to your audience, and it will engage them to the point that they’ll start to see other sales-generating posts from you. So, consider posting on topics that have been shown to go viral. Klout created a list of the top 10 viral topics:
-Music
-TELEVISION
– Holidays
-Software
– Religion
– Famous
– Films
-Books
-Business
-food