Looking for more article marketing traffic?
If you’ve tried writing and publishing articles but haven’t seen any substantial results, chances are you haven’t selected the right keywords and keyword phrases for your articles.
Selecting the “right” keywords is what really separates effective article marketing from just writing. One will bring traffic and leads to your website; the other only takes up a little space on the web.
So how do you make sure you select the right keywords? Easy.
1. Think of selecting keywords as choosing words you would use to search for your topic online. In fact, you may even have to go through the action of searching your market for information using their search box to get a sense of what I’m talking about. That’s why… In your mind, you might be thinking of an eloquent way to write a title for an article, when in reality you need to select keywords and create titles around those keywords that people actually use.
2. Take a look at the latest search results in your niche using some type of keyword research tool. There are several free and paid options, but Google’s free keyword research tool will do a good job. Try to search for keyword phrases that have at least two words or more. The longer your keyword phrases (long-tail keywords) are, the better chance your articles will rank well.
Let me give an example of both. If I had to do a Google search to find information on what to do with my rose bushes during the winter. I can search:
- “prepare the rose bushes for winter”
- “how to prepare rose bushes for winter”
- “how to care for roses during the winter
These are long-tail keyword phrases that real people would type to search for this type of information. It is important that you LEARN what important keywords and keyword phrases are being searched for in your niche and for optimal article marketing traffic it is essential that you know how to target them within your article…
3. Once you have identified your keywords and keyword phrases, you need to strategically place them throughout your article for optimal traffic. There is no magic formula for this to work, and when people search for exact formulas, I find that they end up stuffing their articles with keywords by mistake. So this is what I recommend:
- Add your keyword to your title
- Add your keyword phrase AND another related keyword phrase multiple times throughout your article.
- Add your keyword at the end of your article.
When you implement these strategies, you will naturally add keyword-rich phrases to your articles that will perform very well in search engines (depending on the level of competition in your niche).
* Bonus Hint maximize article marketing traffic results, write a series of articles on similar long-tail keyword phrases. So, using our example above, you would write a series of articles on winterizing rose bushes using each key phrase per article. This will help you master that particular phrase and give you a better chance of ranking well. (Be sure to link them together) Google likes to see articles on “related” topics.