Number one: reading a script. While I highly recommend writing a summary of what you want to cover in your podcast, there’s no need to read word for word of a script. When most people try to read directly from a script, they end up sounding like Ben Stein. “Beller?” It’s not entertaining and you’ll lose your audience before it has a chance to start. So unless you have acting experience or impromptu reading, it’s probably a good idea to forego the script. An easy solution is to make a list of talking points, note cards, or even a more detailed summary of what you intend to say in your podcast. As long as the format allows room for improvisation, it will look more friendly and conversational. It may take a few tries to get used to “flying”, but it will sound much better. It’s still a good idea to rehearse and edit your podcast whenever possible, not to the point where it sounds overly scripted or contrived.
Number two: sound. While not everyone can afford truly slick production values, it’s important to appear at least somewhat professional. This means investing in a good quality microphone, headphones, and some sort of editing software. However, this does not necessarily imply a large investment. The microphone and headphones can be had for a reasonable amount, and you can download a free program like Audacity that will allow you to edit your program. Audacity will let you drop music tracks, edit coughs, “ums” or even parts of the podcast you’re not happy with. It’s also worth doing a sound check before spending 15 to 30 minutes recording a podcast that’s unintelligible. Check that the microphone volume is set correctly and that there is no background interference.
Number Three – Infrequent episodes. No one wants to subscribe to a show if it only airs sporadically. Why? Mainly because it’s hard to get into and keep interested in a show if it doesn’t air enough to keep you interested in the content. At the very least, try to get shows to air every other week, if not weekly. True, some shows are only released on a monthly basis, but in general, the more frequent the show, the higher its viewership ratings.
Number four: there is no call to action. It’s rare for a listener to find your podcast in the context of your site. Most people will probably stumble upon your podcast through the podcast directory, so it’s important to make sure you include a call to action at the end of your podcast. The fact is, if you don’t provide a clear way for people to interact with you, then they won’t.
Number Five – No album art. This really only applies when submitting your podcasts to the various podcast directories and podcatchers. iTunes, for example, allows album art and most of the time people don’t even take a second look at podcasts without it. It doesn’t have to be anything fancy, and you can even use your logo as the album art, as long as it communicates something about the podcast.
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