Not long after the big news of Microsoft’s purchase of Skype, the buzz now is about Skype’s Facebook integration, which combines social networking and video conferencing into a single social networking platform. The merger of Skype with Facebook has sparked more positive reactions from Facebook users, who now have the option to start video calls and conference calls with their friends and loved ones around the world, making staying in touch more convenient than ever. . On the other hand, the news also prompted reservations from Skype users, mostly small and medium-sized businesses, who fear the merger will affect Skype’s clientele on non-Microsoft platforms. However, Microsoft confirmed in a press release that they will continue to invest in and support Skype customers on non-Microsoft platforms. So Skype users have nothing to worry about after all.
In fact, the merger between Facebook and Skype could even lead to more business opportunities and advertising tools for small and medium-sized businesses. Video conferencing has become beneficial for people who work from home, as well as small and medium-sized businesses that take advantage of video communications as a good way to conduct web meetings and connect with remote teams. It is not only profitable, but also more productive and convenient. Imagine attending a web conference in the comfort of your own home, or wherever you happen to be at the time. With a laptop, smartphone or iPad and a Wi-Fi connection, you can connect and connect with your team on the go.
The revolutionary Facebook video chat app will allow Facebook users to create an impromptu video chat in a matter of seconds. Most businesses, from small to medium-sized, have already harnessed the power of social networks like Facebook to expand their reach and create an online presence. Most of the companies have created their own Facebook pages and Facebook groups to gain more exposure and gain more followers through online social interaction. With the new video conferencing app, this will even allow businesses to interact with their followers in a more personalized way to build trust and credibility. In the same way, it will be easier for “groups” to discuss and share ideas on relevant topics with the use of video conferencing. Businesses can also take advantage of Facebook video conferencing when launching a campaign or hosting an event. They can send invites to their followers to join them in a web conference for any product launch or promotional event. This is actually a creative way for companies to reach out to their fan base or groups. A live online video meeting will allow participants to see your facial expression and body language, leading to a more personalized approach. Video conferencing is also a great way to connect with business partners, vendors, and colleagues in different offices and even abroad. It is also useful for companies that want to outsource staff from other countries and conduct interviews and web meetings. It’s a FREE resource that any business can use to grow and expand their network of followers, secure business opportunities, and outsource services abroad, all on the same social media platform.
With the merger of Skype and Facebook, we can only look forward to more revolutionary changes in social media in the future that will only empower businesses to boost their online presence to a whole new level.