Whether you admit it or not, finding clients in the vast real estate market is a huge challenge. It is challenged by the existence of large real estate firms that employ hundreds of experienced real estate agents on their teams. If you’re a newbie, you could easily get sucked into the efforts made by established companies. But did you ever think that they also started as newbies in the field? If you find yourself in this situation, here are some tips that will at least help you find the right clients for you.
Create your own circle of offline connections and influences. Just as the online world is essential for expanding your connections, offline connections and influences are just as essential. Start with your family and friends. Then add your past classmates, even those from your elementary days who you still remember. Your teachers can be great additions. Move on to those you’re taking advantage of as professionals, like your doctors, dentists, hairdressers, pet groomers, and fitness trainers. Parents of your children’s classmates and friends can also expand their connections offline. If you have business contacts, please add them as well. Don’t forget your neighbors. They can be excellent sources of referrals.
Build a better network of friends online. Through social media, you as a real estate agent are given greater power to improve online connections. Your network can be a larger network of interconnected people, starting with your family members to your own friends, acquaintances, friends of friends, etc. Before you know it, your network has expanded to include professionals of various titles not only in your locality but also in adjacent towns and cities. If you think they are not relevant, you may be wrong with the print. Anyone in your network of friends online can always be a great referral source, even those you rarely see adding activities on your social media accounts.
Send emails, both online and offline. Now that you’ve established your online and offline connections, it’s time to introduce yourself as the rookie real estate agent. For offline senders, make sure you have a formal tone. Please provide your full name, license number, the company you are connected to, your address and contact numbers for you and the company. Inform them of the services you are offering.
For online mails, the same can be followed. But since it’s an electronic form, you might want to add some improved graphics and video.
Create your own website. For personal branding, having your own website is essential. This is where you can provide listings, value-added services, FAQs, and even informative articles that can help pique the interest of your potential customers. Support it with a blog and connect it with your social media accounts on different online real estate platforms.