Website Writing – What a Website Can Do for You – Realistic Results You Can Expect
Many business owners have unrealistic notions about what a website can do for their business. Most believe that all you have to do is set up a site and hordes of people will come and throw money at you demanding to buy. That can happen, but it’s usually a long-term process and there’s a lot more to it than just putting up a site and hoping people come and buy. It’s a complicated and lengthy strategy to turn a website into an ATM and it takes specialized information. What this article describes are the realistic expectations you can reasonably have for the results of building a business website.
1. Present your business as credible and trustworthy. Face it: without a website, your business doesn’t even exist to your target market. It has become as basic a necessity as a business card. How much credibility do you give a company when they tell you they don’t have a website? You wonder how long they have been in business or if they are a real business or not. Don’t you just remove them from your list of serious contenders to serve you? There is no feeling or permanence or professionalism.
2. Grab the attention of your target market by describing the problems they seek to solve. When your intended prospects search for the solutions you provide, your business appears in the results (if you’ve optimized for your keywords). If your website is written correctly, your prospects will recognize your expertise in solving their problems and show interest.
3. It is a 24/7 sales and promotion machine for your business. You fully detail all the information prospects need to know to buy from you. They can read all about your business in the comfort of their home at any time of the day or night. You don’t have to repeat information over and over again. Prospects are more informed and closer to buying when they contact you.
4. Make it easy for prospects to contact you and ask about your services and products. When you provide a contact form, and respond immediately when you receive one from a potential customer, you have an attractive prospect. This is a business that begs to be closed. Use language on this page that is engaging and present it as friendly and accessible.
5. It shows your success in solving your customers’ problems. Use case studies and testimonials to reinforce the effectiveness of your work. These “stories” and vignettes help prospects to be able to vividly imagine themselves having those kinds of results. They can experience the contrast of the before and after descriptions and feel, taste and see themselves in the same situations. This helps them get to the state of strong desire for what you offer.
6. It is a vehicle to fully communicate your business. You can cover EVERYTHING in full detail. You can answer all questions and remove all objections. You can show how all the parts fit together. You can demonstrate the logic and superiority of your methods.
7. Helps you develop crystal clarity in your business. To write clearly about what you do, you need to think it through, make decisions, and be detailed. This process helps you define your target market and define your positioning.
It’s a good idea to be clear and realistic about what a website can do for your business. Take advantage of each of these aspects and make that website work for you and your business.