There are many challenges that local businesses face, from competing with other businesses to dealing with fluctuations in the local economy. Successful local businesses always look ahead and plan ahead to meet these challenges.
Another challenge business owners face is selecting the company to invest their local Internet marketing dollars. With so many options available, from small local boutique internet marketing companies to mega marketing agencies, it can be difficult to determine which company you should work with.
To give these business owners some perspective, here are three solid reasons why they should hire a small local agency instead of one of the mega agencies that has a long list of giant companies and recognizable brands on their client list. .
Internet marketing mega agencies are expensive.
If your business is a small business, chances are your marketing investment will face certain budget constraints. One of the benefits of choosing a small local marketing company over one of the mega agencies is that local companies have much less overhead and staffing costs and are able to offer more competitive prices.
Depending on the size and scope of your project, it’s not uncommon for large internet marketing agencies to charge monthly retainer fees in the range of $5,000 to $10,000. If your business needs a cheaper solution, a small boutique internet marketing business is most likely the best option.
Local agencies understand their local market.
If your business is directing your marketing efforts toward local consumers, having a business in your area that manages your online marketing program is a wise decision because they know the market. Businesses in your area understand local consumers and what appeals to them because they are local consumers in their market themselves!
Hiring Local Benefits Your Local Economy.
Local businesses that invest in local service providers, such as online marketing, have a positive impact on their local economy. Marketing companies in your area hire local employees who spend those dollars at other companies in your area, and some of those dollars could come back to you. So when you hire local staff, you’re reinvesting in your local economy by keeping those marketing dollars in your own backyard.
There are a host of benefits when you choose to work with a local marketing agency. Small businesses are cheaper, understand their target market, and provide a boost to your local economy.