[Chanakya] Learn from the mistakes of others. You can’t live long enough to do it all yourself!
[Marketing Perspective – Research] Time is short and it is the most critical element. You don’t have to make the mistake and then change your strategy. Although sometimes you will be wrong, it should be accidental. You need to do a thorough homework / research before developing any plans. Take a closer look at the competition, from the marketers’ perspective. This involves learning from competitor research – research on your positioning, segmentation, marketing case studies, and marketing strategies. Once you’ve done your research, you will know how to develop your marketing / communication plans more efficiently.
[Chanakya] A person should not be too honest. Straight trees are cut first and honest people screw first
[Marketing Perspective – How to represent the message?] There is a way to communicate with your audience – revealing all properties / attributes has not helped many brands / companies. Several times, it has to be arranged according to the current situation and the understanding of the audience. This in no way implies that you need to falsify things, but you must correct them in the correct way.
[Chanakya] Even if a snake is not poisonous, it must pretend to be poisonous
[Marketing Perspective – Confidence in your Plans/Strategies/Approach/Presentation] Try to be confident in the market. Unless it is a monopoly, brands / companies face great competition and are subject to various challenges to gain market share. There are bigwigs who are always trying to discourage you and kick you out of the market, so you need to be confident enough in your plans and strategies. Take on the competition with the utmost confidence, show it through your marketing / sales / business efforts, to your prospects, customers, investors, employees, analysts and other stakeholders. You know what they don’t know and things that are said with confidence, backed by facts / logic always work.
[Chanakya] Never share your secrets with anyone. It will destroy you!
[Marketing Perspective – Trade secrets] Perhaps the company deals with information that the company can make or break. Trademarks, copyrights, intellectual property rights, data protection and security are all directed to this maxim stated by Chanakya.
[Chanakya] As soon as fear approaches, attack it and destroy it.
[Marketing Perspective: Change your idea/strategy/campaign] Juggling a known problem is never a solution. It will cause you to be defeated at one point or another. When you’ve identified a problem with a campaign, rectify it immediately or if a campaign isn’t working, change your strategy and switch to your other option instead of keeping your ego and continuing to juggle to make it work while wasting time, energy, and resources on it. A marketer must remember that it is not a personal defeat if the campaign / idea does not work, but rather it is to the benefit of the company he is working for and therefore he must make possible efforts to achieve the business and marketing goals. established marketing.
[Chanakya] Even from the poison, extract the nectar, wash and recover the gold if it has fallen into the dirt, receive the highest knowledge from a person of low birth.
[Marketing Perspective – Innovation/Learning/Incorporating ideas] Unexplored market segments – take ideas from each other – a small idea / innovation can make a big difference – get feedback from your stakeholders – open communication
[Chanakya] Before you start working, always ask yourself three questions: why am I doing it, what the results could be, and will I be successful. Only when you think deeply and find satisfying answers to these questions do you move on.
[Marketing Perspective] In fact, it is true that planning is an important ingredient for the success of any campaign. A well thought out, researched and focused campaign has worked well in several cases.
[Chanakya] The greatest power in the world is the youth and beauty of a woman.
[Marketing Perspective – The right segments] These are the two segments that are really powerful. Brands / products / services launched in this category and marketed well have performed excellently. Taking the pulse of these two target segments and doing targeted marketing will pay off.