More and more LCD, plasma and LED screens are being used outdoors and there are a lot of different industries now using outdoor screens for many different purposes.
* Outdoor digital signage
* Audience information
* Direction and Signaling
* Schedules
Advertising
Advertising is one of the primary uses for outdoor displays and outdoor digital signage, and advertisers are one of the most prolific implementers of outdoor digital signage. There are many advantages to using digital screens for advertising, firstly a digital sign can play multiple advertisements on the same screen, this maximizes the revenue each screen can generate with each screen commonly used for multiple advertisements, each changed every few seconds.
Retail sale
Promotion is another key use of outdoor displays and retailers are taking advantage of many of the unique aspects that outdoor digital signage offers. One of the main advantages of outdoor screens (compared to indoor signage screens) is the large number of people who will see the screen: outdoor locations attract not only passers-by, but also passers-by. in buses, taxis and cars. Another aspect that retailers find advantageous, especially those in the food retail sector, is the ability to schedule information.
Transportation
Bus and train stations are another major user of outdoor digital signage. The flexibility and ability to upload content remotely means they can provide schedule information and broadcast delays and cancellations in real time. Screens can also serve a joint purpose by providing advertising between ads, generating a stream of revenue.
Important and emergency information
Other non-profit organizations also use outdoor digital signage. Important and emergency information such as bad weather warnings, traffic news and other reports can be instantly uploaded and distributed throughout a city’s network. Even law enforcement agencies are finding outdoor digital signage useful, as it can be used to locate wanted fugitives, criminals, and missing persons.