Reaching potential customers by providing relevant marketing content is one of the most effective brand awareness and advertising strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and understanding of the basic goals and challenges your prospects face, and can inspire them to reach out to your organization for more specific information as they envision how working with you could be good for their business. . Traditional advertising, email campaigns and public relations, better known as outbound marketing, reach a broad audience that has been vetted and tailored to the target customer presence, but still includes many who fall outside of those parameters. .
outbound marketing”Push” information about your company to an audience that has not necessarily shown an interest in learning about the company and its products and services. In addition, outbound marketing assigns the target audience a limited role: to buy the product or attend the event. Outbound marketing it typically costs more money than time to create and ROI can be difficult to measure.
Inbound Marketing is well-suited to the digital age, and its use has grown exponentially as a result. Inbound Marketing is fueled by content that works like a “sweater “, attracting potential customers who are interested in the published content to read, learn and perhaps take action. Inbound Marketing lives on the Internet. Slide Share, LinkedIn, Twitter, YouTube, company websites and other networking platforms Social networks host a wide range of content, and those seeking information choose to visit those sites.
Content production typically costs more time than money to create, and ROI can be much easier to measure. Relevant white papers, topical videos and podcasts, surveys, and your blog or newsletter form the foundation of high-quality content that presents your message and professional insight in a package prospects want to open. Prospects must take an active role in interacting with Inbound Marketing content. They initiate and control the interaction.
When planning your inbound marketing campaign, keep in mind that you don’t need to produce a wide variety of content or post in numerous places. The type of content provided, the frequency of postings, and the platforms selected will be guided by the preferences of the target customer. Develop Inbound Marketing objectives and tagline an appropriate campaign strategy. Brand awareness, customer acquisition/retention, and lead generation will certainly top your list.
Keep in mind that Inbound Marketing content is all about give and not take (regardless of your goals). Potential customers are hungry for information, and those who provide high-quality content will earn trust, respect, and a priority status that is reflected when decisions are made to purchase your category of product or service.
Thank you for reading,
Kim