While search engine algorithm updates have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of them is the demand from search engines for unique and fresh content. Google and several other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies, including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third party website to subtly promote your brand. How is this practice useful?
In a nutshell, guest blogging can expose your brand to your relevant target audience and this can be immensely helpful in building brand awareness. These days, it is playing a huge role in helping businesses gain credibility and uncover networking opportunities. However, it is critical that businesses choose the third-party website or blog carefully when they want to take advantage of guest blogging. The blog you choose should be focused on your industry and niche and have a good number of visitors. It should also have compelling content to attract significant traffic.
If a business chooses the right platform for guest blogging, they will be able to enjoy the following SEO benefits:
Improved social growth and visibility.
Not only do they provide you with links, but social media profiles are also a great way to increase your online presence and get more visibility. If someone visits your blog and your post engages them, they are sure to share it with others in their circle via social media platforms like Facebook, Twitter, and more. This will automatically improve social growth and drive traffic to your website, thereby strengthening your authority and having a positive impact on your search engine rankings. Also, all blogs have a comments section, which could provide businesses with great networking opportunities.
Higher relevant traffic
Most of the people who read your guest post and then click on the provided link are those who are more likely to be genuinely interested in what you have to offer rather than a general visitor. Therefore, it is vital that you ensure that your post is unique and engaging enough for visitors to click on the link provided.
Increased brand awareness and exposure
Another great benefit of guest blogging is that it can give you more exposure and promote brand awareness. The more subscribers the blog you have posted to has, the more people will come across your brand and eventually end up on your website via the link provided.
increase your authority
Last but not least, guest blogging is useful for building a domain name and search engine authority, especially for a new website. When your website has backlinks to popular and respected websites, search engines will automatically find it relevant and useful, prompting them to rank you well, which can increase your authority.