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A key factor for the Puerto Vallarta real estate market is that it is a magnet for tourism. Every year tourists from the United States, Canada, Europe and other parts of the world flock to the shores of Puerto Vallarta. Although the layman may be thinking of avoiding investing in the real estate market, smart investors believe that this is the best time to buy a property in Puerto Vallarta. Now, you may be inclined to ask why is that? The reasons are many. The world is still in recession with the major economies still struggling with the collapsing real estate market. Mexico received a lot of unwarranted negative press due to travel advisories on swine flu. These factors have pushed demand down and prices to record lows. As anyone familiar with Puerto Vallarta and Mexico in general knows, these are just a temporary cyclical downturn and the inherent strength of the real estate market in Mexico. Keep in mind that as soon as the economy news picks up, prices will pick up. So don’t expect new lows.

To increase investor confidence, the Mexican government recently announced the “Vive México” initiative. The startup is targeting the tourism industry, which means that any upward trend in tourist influx will have plenty of side effects. Firstly, Mexico will directly benefit and, later, the local economy will recover.

So what exactly is “Vive México”?

It’s a $90 million campaign to revive Mexico’s tourism industry, which has suffered as a result of the swine flu outbreak.

President Felipe Calderón announced the new campaign, called “Vive México” (Long Live Mexico), in Mexico City on Monday. Many Mexican celebrities joined the effort to revive Mexico’s industry. The Mexican president said that the Vive México campaign is not just an promotional campaign, but a national movement that calls for the participation of all Mexican citizens. Many celebrities, such as the Spanish tenor Plácido Domingo, the Mexican actor Diego Luna and the Mexican soccer player Rafael Márquez, are expected to participate in the campaign to attract tourists to Mexico.

Funds allocated to the campaign will be used to promote Mexico as a premier tourist destination with unparalleled attractions, sites and beauty. The campaign will have as its main objective Mexico as a tourist destination in North America, Europe and the rest of the world. All media channels such as radio, television, press, etc. will be used. to convey the message of the program. Additionally, celebrities will be used in imaginative ways to educate the world about Mexico and its rich culture.

The campaign will aim to boost tourism this summer season. For Puerto Vallarta real estate this means that tourism, a major contributor to the real estate market here, will benefit greatly. As tourism recovers, all sectors of the economy will receive a new breath of life.

Therefore, all potential investors are advised to consider all these factors wisely before investing in real estate.

Your beachfront property in Puerto Vallarta is within your reach. Check out Puerto Vallarta property listings, plan right to Finance Puerto Vallarta Homes and Condos, and plan for a beautiful future today. Contact Tom Budniak for information on this booming market.

Author: Tom Budniak

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