E-commerce websites are the ideal marriage of buyers and sellers. Businesses and sellers now do not need to worry about how to expand their products and services to the maximum audience, as the websites are accessible beyond the limits and customers can also buy their choice of products by ordering from anywhere and anytime.
The e-commerce website craze has caused a challenging situation for developers to choose from thousands of e-commerce platforms available on the market. The main condition of an online store is to develop adequate functionality so that the site is user-friendly.
Among so many options available in the market, developers praise the two most popular platforms, Shopify and Magento, for developing online retail websites.
Let’s focus on some in-depth features of these two platforms that make them unique among others.
Shopify
Advantage:
• Shopify is considered the most trusted e-commerce website for creating an easy-to-use online retail website.
• Shopify offers easy coding in HTML and CSS.
• The website built on the Shopify platform is easy to use with an easy drag and drop interface and many simple features that offer the user a seamless user experience.
• E-commerce sites powered by Shopify offer the customer a hassle-free shopping and checkout experience.
• Shopify takes a few minutes to set up a full eCommerce store.
• The platform is ideal for non-technical people and small businesses as it is a hosted platform where you don’t need to update modules or worry about technical complications.
• With the simple interface, Shopify offers retailers to easily create and manage categories, to add products without causing major complications.
• For SEO optimization, Shopify is the ideal platform among all other platforms on the market. Offer SEO professionals to edit ‘title’, ‘tags’, ‘meta description’, ‘pages’, etc.
• Shopify offers 24/7 active customer support. Customers with problems can reach the support team at any time via email, chat, and phones.
• Retailers are also guided by Shopify to keep their website healthy.
Disadvantages:
• Although Shopify offers more than a thousand themes and templates, the price range of the premium theme is quite high.
• Shopify’s advanced plan, although it provides retailers to run promotions and offers, the basic plan does not support discounts and sales.
Magento
Advantage:
• Magento is ideal for tech-savvy online retailers to create limitless opportunities.
• Magento offers retailers to manage the servers on their own, where they can make changes according to the requirement.
• Magento offers the most cost-effective options to choose themes and templates that are quite easy to use and respond to any design.
• The basic version of Magento helps improve sales by offering cross-sell, top-sell, and product comparison features.
• Magento is extremely SEO optimized.
• Magento is ideal for large companies and requires a one-time investment in server and store development.
Disadvantages:
• For the non-technical people, choosing Magento is a total thumbs down, as the platform is not that easy to use.
• Magento is free, but you may have to pay additional cost for plugins in addition to paying monthly fees to the hosting provider.
• The biggest drawbacks of Magento are the lack of an active customer support system. You may find it difficult to resolve technical issues or you may have to partner with a Magento forum or you may have to resolve the issue on your own.
Developing an attractive and easy-to-use e-commerce website will always be the priority for developers and engineers and choosing the right platform is the fundamental key to success in online retail.