Videos have a long lifespan and offer insurance agencies and brokers the opportunity to provide educational, engaging and effective content. Videos can range from recorded webinars to speech in PowerPoint, to professionally composed whiteboard productions with scripted voice-overs and complementary background music.
Why add videos to your insurance agency website and why create a branded YouTube channel with videos? An important statistic to consider is that your insurance prospects are 80% more likely to view your video than to read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to web pages that contain videos and, of course, they own YouTube. More video generally equates to better insurance SEO. And when your insurance agency video has a longer view time than other websites in the same search results, you get an even bigger SEO boost from Google. Also, a video from an insurance agency provides producers with a great guarantee for their email marketing, a social media marketing effort.
Professional brand YouTube channels can be used to create featured videos and targeted playlists. For example, you can offer playlists for general insurance, employee benefits, high net worth clients, and personal lines. Each playlist should have at least 3 videos, preferably more. These can be used for web marketing initiatives, including email marketing and social media marketing.
Although potential customers (and customers and partners) often prefer videos to written content, not all visitors to these websites will view your video in its entirety. Visitors to the insurance website want to know if the video belongs to them, and if they don’t see your benefit quickly, they will leave their video and move to another site. To help improve rigidity, be sure to add captions and transcripts. Captions and transcripts will help improve people’s chances of viewing your entire video and increase your authority with Google. Captions and transcripts help by:
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Increased display time (up to 80%)
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Improving Deep Links with Video Keywords
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Improved search results for keywords included in the video
Take the time to create insurance videos and make the most of its benefits. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic, and generate more insurance leads in your pipeline.
If you are looking for ways to improve your insurance agency’s website, produce high-quality videos, and optimize your insurance agency’s SEO, and you don’t have the time, tools, or in-house skills to do so, you may consider outsourcing this initiative. to a competent insurance marketing agency. .